Tremendous. Now I have to boycott milk. Archie, Peyton, and Eli have signed up to do a “got milk?” ad. This is right up Eli’s alley, as he’s no stranger to having creamy white substances smeared across his upper lip. For those of you looking for something new to put on your dartboard, it’ll be available on September 10th in USA Today.

I think I just became lactose-intolerant. I’m never drinking milk again. I will develop osteoporosis and live like Samuel L. Jackson in Unbreakable before I ever buy an Eli-endorsed product. This is great. I can’t wait until next season when Al Davis sponsors air.