This is kinda like Mensa advertising during old Roller Derby reruns on ESPN2. It just doesn’t seem to fit. Tobacco is as much a part of Nascar as is gasoline. A Nicorette car? I applaud the move, Nascar. What’s next, an O’Douls non-alcoholic beer car? An NAACP-sponsored race team? A car with “Stop Illiteracy” painted on the hood?

What’s the over/under on the number of times the driver of the Nicorette car gets called a tree-hugging nancy-boy during his first race, right before someone spits a wad of chew on his hood?

I guess they just needed some help weening themselves off of the days of the Winston Cup. I certainly hope this helps. Nicorette now becomes Nascar’s leading advertiser of products that help people quite smoking, replacing Copenhagen and Skoal.