Comments on: Company logos on NBA jerseys?

By: Sean

Sean — Sat, 28 May 2005 08:18:00 +0000

i guess im ok with this, as long as there arent cialis ads on the jerseys.

By: telly

telly — Fri, 27 May 2005 23:32:00 +0000

just b/c they “can” do something doesn’t mean they necessarily “should” do something.
not that there’s a huge amount of disagreement here in the 1st place, but can we all agree that placing advertisements on uniforms, a) looks budget, b) isn’t going to make more people watch basketball (in fact, it could be argued that the opposite is potentially true), c) isn’t going to make the games more competative or fun to watch?

can we all agree on that?

There’s plusses and minuses here for the owners, hope they realize that. Even though the NBA puts out a pretty good product, viewership is down. This move, while boosting revenues for sure, will not boost viewership, and looks like a desperate grasp for more money… which is pretty much what it is.

By: the mighty mjd

the mighty mjd — Fri, 27 May 2005 23:20:00 +0000

They can. I was just saying that I don’t buy that they need it.

By: Melvin Jones

Melvin Jones — Fri, 27 May 2005 23:18:00 +0000

They may not ‘need’ it…but they have to take advantage of any money they can get as business owners. You have to take advantage of opportunities…right now I am on food stamps because I qualify, so why can’t they take advantage of something they don’t truly ‘need’?

By: telly

telly — Fri, 27 May 2005 22:14:00 +0000

I’m not arguing that there’s something that can be done about it. All I’m saying is that, given the alternative, I’d rather not see advertisements on my favorite teams’ jerseys. It adds nothing to the sport, or look of the uniform- it looks budget in fact. Like I stated before: advertising works, otherwise companies wouldn’t be trying to plaster every square inch of the planet with some sort of marketing logo.
That being said, I don’t have to like it, and I don’t have to buy the product. In certain cases, I’ll chose not to buy a product because of where they advertise (i.e. nike on Penn State’s uniforms or a billboard ad in some pristine natural setting) or how they advertise (i.e. coors’ brewing offensive ads.) Furthermore, whenever possible, I prefer to not make my own body a walking advertiesement for some mega-company- therefore, when it comes to sportswear, I’d just as soon don a replica…

By: thez0rk

thez0rk — Fri, 27 May 2005 21:48:00 +0000

hate to sound cliche…but it’s all about Greed and the Almighty Bottom Line…

By: the mighty mjd

the mighty mjd — Fri, 27 May 2005 21:33:00 +0000

I’m resigned to the idea of logos, but it isn’t because “sports are entertainment and they need money coming in to support it.” I mean, that’s true… but I think there’s enough money coming in. Ticket prices, TV contracts, merchandise sales, licensing, and other advertising takes care of it. I just don’t buy that sports owners need more money. Some are struggling to make ends meet, like most baseball teams, and all hockey teams but one or two, however… I think those are more competitive imbalance issues as opposed to there just not being enough money to go around.

By: Melvin Jones

Melvin Jones — Fri, 27 May 2005 20:48:00 +0000

Toku, you compared it to the DH, instant replay, and neutral zone trap rule that people are just going to have to get used to…well, at least they affected the game. These logos are not going to change anything at all towards the outcome of the game. So I definitely agree with you, this is entertainment, and people over time stop treating sports as entertainment and begin thinking of them as something more and always talk about tradition, etc. The bottom line is that they are still based on entertainment, and to present their product they need money to come in, and as businessmen they have to take every chance to get revenue. That is why I cannot argue against the logos.

And the inflation thing is insane, it’s just like college. Tuition increases much faster than incomes increase, as with professional sports. It’s going to get impossible very soon for 95% of the population to attend college and sporting events.

By: telly

telly — Fri, 27 May 2005 19:45:00 +0000

I still don’t like it. It’s not going to change my allegiance to what teams I like, and there’s nothing I can do about it besides complain, b/c advertising works… other than to stop buying the products when they appear on my favorite team’s uniforms. Especially traditional uniforms. Getting back to the NBA- does anyone want to see a fucking big gold mcdonald’s arch plastered across the front of the Boston Celtic’s uniforms? (Besides mcdonalds and possibly the owners of the celtics.)

On the other hand- the Pittsburgh Steelers have a traditional uniform, and a corporate logo… have for many years- that symbol for US Steel corporation on their helmets.

~snip~
re: ticket prices; the key isn’t to look at actual ticket price. That will always go up because the buying power of the dollar is always on the rise.
~snip~

point taken, but correct me if i’m wrong, but i think you have the logic backwards. the dollar’s value has decreased over time, while the price of a ticket has risen… thus the dollar’s buying value has stayed static over time given inflation and the corresponding price increase. basically you’re paying the same for a ticket after adjusting for inflation, over time. the problem, of course, is when the rate of inflation is higher than the rate that wages increase. meaning, you’re making the same amount of money per hour/week/year but shit costs more. This is why some people bitch- they’re still making jack-shit but ticket prices increase every year for inflationary or other reasons, making attending their favorite sporting event prohibitively expensive. Which, in some cases, leaves the stands full of upper class douchebags who talk on their cell phones for the entire fucking game.

By: Toku

Toku — Fri, 27 May 2005 18:04:00 +0000

I just had an argument with a friend of mine about this last night. I knew it was okay to put the logos on the unis when he couldn’t make an argument that wasn’t fundamentally flawed in its logic.

What people forget sometimes is that sports teams are entertainment franchises. And every year it costs more money than most of us make in a lifetime to put that product out for us to enjoy.

Obviously some fans aren’t going to life it…some fans also still haven’t gotten over the DH, instant replay and the neutral zone trap. There are always going to be complaints, particularly in sports like basketball and baseball, about how the game has changed for the worse since the glory days.

So if that’ll happen regardless of what you do, there’s no reason not to do it.

re: ticket prices; the key isn’t to look at actual ticket price. That will always go up because the buying power of the dollar is always on the rise. The key is to look at the annual %age increase in ticket price and compare it versus the %age of inflation and the %age increase in the dollar’s buying power.

-T

By: telly

telly — Fri, 27 May 2005 16:19:00 +0000

Just so the sponsors know that some consumers don’t like it. For instance- the “swish” appeared on Penn State’s holiest of holy uniforms about 14 years ago. I haven’t bought a nike product since.