ESPN Radio’s Colin Cowherd went on the air last night and read, almost verbatim, a post that had appeared on a blog called the M Zone, a quality sports blog focusing on Michigan in particular and college sports in general. The post was a spoof of the Wonderlic test that kinda pokes fun at some people in college football.
I’ve never heard the show before… I’d never heard of Colin Cowherd before. But just because someone e-mails you something, doesn’t make it your intellectual property. If you use someone else’s material, just acknowledge it. That’s it. It wouldn’t have been any less funny on the show if they said, “Hey, we picked this up at The M Zone.” Someone else wrote it. Someone else worked at it. You can’t have it just because you like it.
Anyway… I’d imagine the story is working out quite well for the folks at The M Zone right now. It’s become kind of a popular thing… people love reasons to make fun of ESPN, and this is a pretty big one. Hits at The M Zone have gotta be waaaay up today. Moreso than they would have been if Cowherd had simply mentioned them on the air. So congrats to them.