By almost all accounts, the NHL has been fantastic to watch this year. The flow of the game is much better, there are exciting young players, and scoring is up, and those things are great. But ratings? I knew it was bad, but… I didn’t know it was this bad. Some factoids from a Darren Rovell article at ESPN.com…
• OLN averaged 117,000 viewers for their NHL games this year.
• In 2003-2004, ESPN’s games brought in 416,000, while ESPN2 games brought in 209,000.
• The Heads-Up Poker Championship, the lead-in to hockey, more than doubled the ratings for playoff hockey on NBC.
• More people watched WNBA games on ESPN2 last year.
It’s one thing to have low ratings… it’s quite another to be outdrawn by the WNBA. The WNBA, man. Let that sink in for a minute. ABC could broadcoast 2 hours of Hubie Brown reading aloud from an Ayn Rand novel after seven apple martinis, and I’m more likely to watch that than a WNBA game.
I don’t know what this means for the future of hockey. I hope most clubs were at least profitable this year, under the new CBA. I hope this was anticipated. You’d have to think that they were prepared for pretty low ratings. But if their viewership doesn’t start to grow, I think you can expect the NHL to be covered on SportsCenter less and less, and get less general mainstream media coverage in general. It’ll become the kind of thing that gets mentioned in the second half of SportsCenter broadcasts, after “The Ultimate Highlight,” and Stu Scott’s super-dope poetry jam.
My suggestion to improve ratings? Players mic’d at all times, and Brian Bellows always hovering somewhere nearby. 114 viewings later, and I still can’t enough.

First Team:
It was youth and depth…
Tennessee women’s basketball coach Pat Summitt is the first women’s basketball coach to