Well, no, not really. I know I’m late on this, but if you missed it, like me, Bryant Gumbel had this to say recently on HBO’s Real Sports:
Finally, tonight, the Winter Games. Count me among those who don’t care about them and won’t watch them. In fact, I figure that when Thomas Paine said that “these are the times that try men’s souls,” he must’ve been talking about the start of another Winter Olympics. Because they’re so trying, maybe over the next three weeks we should all try too. Like, try not to be incredulous when someone attempts to link these games to those of the ancient Greeks who never heard of skating or skiing.
So try not to laugh when someone says these are the world’s greatest athletes, despite a paucity of blacks that makes the winter games look like a GOP convention. Try not to point out that something’s not really a sport if a pseudo-athlete waits in what’s called a kiss-and-cry area, while some panel of subjective judges decides who won. And try to blot out all logic when announcers and sportswriters pretend to care about the luge, the skeleton, the biathlon and all those other events they don’t understand and totally ignore for all but three weeks every four years.
Face it — these Olympics are little more than a marketing plan to fill space and sell time during the dreary days of February. So if only to hasten the arrival of the day they’re done, when we can move on to March Madness — for God’s sake, let the games begin.
Well… yeah. I agree in the sense that these are not the “best athletes in the world,” and I never thought for a second that they were. They’re just guys who happen to be good at some winter sport. What Bryant Gumbel said was fine, and that the Winter Olympics exist is fine. As I’ve said, if it’s competitive, and there’s a medal on the line, I can enjoy damn near anything, if it’s just once every four years. If NASCAR only existed for about a week, once every four years, I’d probably a buy a damn Dale Rusty Junior sticker for my car.
But people are apparently pretty upset with Gumby. I just can’t believe people are making a big deal about what he said about the lack of black athletes. It’s not an insult to white athletes, but it’s a fact that just about the entire continent of Africa is all but excluded from the Winter Olympics, because of economic and climate reasons. That’s the way things are. If you exclude half the people in the world from participating, then no, you can’t claim to have the best athletes in the world. You may have the best skiiers, you might have the best bobsledders, you might have the best curlers… but best athletes? Sorry. They just aren’t.
And he’s right when he says that the Winter Olympics are a marketing plan to fill space and sell time. But… you know, that’s pretty much the definition of big-time sports in America. It’s all about marketing, it’s all about TV time, and it’s all about ad revenue. No matter how entertaining or meaningful you find it to be, at the end of the day, it exists for television and ad revenue. Period. For every sport.